Like, Love and Why They Share — An In-Depth Look at Brand Advocates and What Makes Them Tick

PRESENTER: Kerry Lyons, SVP Marketing, House Party, Inc.

DATE: September 24, 2013 
TIME: 2:00 p.m. EST
FREE FOR BAA MEMBERS
Non-Members $75.00

It's no secret that women today spend a lot of time consuming social media and women who are brand advocates are even more "social" than the rest. In this webinar, House Party will reveal the highlights of proprietary research that explores not only how these women use social media but when, why and their channels of choice. Perhaps most importantly, the findings reveal what inspires them to share on social networks and how social media has motivated them to purchase.

PRESENTERS: Cezar Kolodziej, Ph.D. President, CEO and Co-Founder of Iris Mobile and Shalini Grupta, Director of Client Services, Iris Mobile

DATE: October 8, 2013 
TIME: 2:00 p.m. EST
FREE FOR BAA MEMBERS
Non-Members $75.00

Marketers new to the mobile channel are searching for the latest in innovation, but perhaps another approach is truly necessary to understand what leads to the most effective mobile marketing campaigns. These mobile successes start with the same marketing fundamentals we apply to any other channel and it’s not necessarily the coolest mobile app, but getting a true understanding of how our customers are using the devices in their pockets. Let’s break down the current reality of mobile and establish key methodologies to deliver successful mobile marketing campaigns.